AEC | African Entrepreneurs Council | Meet the AEC EXCO
Meet the esteemed business people that make up the African Entrepreneurs Council Executive Committee.
AEC, Leaders,leadership,EXCO,George Sebulela,African Entrepreneurs Council
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Our Leadership

Mr George Sebulela – Founder and President

george_sebulelaMr George Sebulela – Founder and President


Academic Record:

Advanced Management Programme – INSEAD (France),

Board Development Programme – Gordon Institute of Business Science (GIBS),

BA (Com) – Fort Hare University (UFH), Leadership Development Programme – Gordon Institute of Business Science (GIBS), Principles of Business Management – Wits Business School, Post Graduate Diploma in Marketing – Institute of Marketing Management, (IMM) Leverage Finance – Fitch (UK).


George Sebulela is currently the President and Chief Executive of Sebvest Holdings. He was the Head of Government, Empowerment and Public Infrastructure Finance for ABSA Capital.


Current Board Appointments: Founder and President of African Entrepreneurs Council (AEC), Former Chairman of the Black Business Council (BBC), Now Current Secretary General of the Black Business Council(BBC), Board Member of the Council of The University of Fort Hare, Chairman of the Board of the University of Fort Hare Foundation, Member of the Investment Committee of the University of Fort Hare Foundation, Investment Committee member of Fenix Partners, Secretary of the Black IT Forum Gauteng, Secretary General of the Black Business Executive Circle (BBEC)Director of the following companies MediQuip SA, Toghzhou Construction SA, Inspur SA, Stryker Security, Grey4 Media Group, Sebvest Engineering , Member of the Brazil ,Russia,India,China,South Africa( BRICS), Currently serving on the Presidential Advisory Group chaired by the President of the Republic of South Africa and Deputy President of the Republic of South Africa, Committee member of the Johannesburg Stock Exchange (JSE) CEO steering committee chaired by the Minister of Finance and the Chairman of Telkom.


Current Professional Memberships: Investment Analyst Society Southern Africa (IASSA), Institute of Directors in Southern Africa(IOD), Black Business Executive Circle (BBEC), Association of Black Securities Investment Professionals (ABSIP), African Entrepreneur Council (AEC), Black Business Council(BBC)  .


He was a member of the ABSA Capital EXCO Committee, Chairman of Diversity Committee (DIVCO) of ABSA Capital, a committee member of the ABSA Group FSC responsible for the ABSA Group empowerment Financing, member of Johannesburg Loan Committee (JLOC), member of the Credit Committee, member of Executive Recruitment committee (RECO), member of the ABSA Capital Business Development Forum (BDF), Member of the ABSA Group 2010 steering committee. Mr Sebulela was the Business Development Executive at Avis Fleet Services, the largest and No1 Fleet Management Asset Finance Company in Southern Africa responsible for Business Development, Marketing Strategy and Government & State Owned Enterprises, Founded Konica Makweru a subsidiary of Konica Minolta Southern Africa, where he served as an Executive Director. Mr. Sebulela subsequently joined Premier Foods, where he was the Marketing and Corporate Affairs Director. Mr. Sebulela has served as a director on a number of boards of companies including among others, Du Pont Telecoms and GIB Insurance Group.

Mr Sello Rasethaba – Vice President of State Owned Enterprises and Government

Sello RasethabaMr Sello Rasethaba – Vice President (State Owned Enterprises and Government)


Academic Record:
Professional Ethics for Certified Public Accounting -University of Northern Iowa USA (1986 – 1986). Master of Philosophy – University of Hull Completed 1994. Negotiating International Contracts – World Bank Group Completed 1994. Computer Applications in Public Sector Financial Management – Universities of Birmingham, Heriot Watt and Hull Completed 1988 to name a few.


Sello Mashao Rasethaba is a business leader, energiser, lobbyist, with broad spectrum of engagements spanning private, public sector involvement and state-owned entities and is a member of various committee, boards, sub-committees, and Founding Donor Trustee of the June and Andrew Mlangeni Foundation, serves on executive committees in business and civil society advocacy structures and a regular invitee to international business delegations of the state led by the Office of the President of South Africa in its interaction with other countries on behalf of the Government of the Republic of South Africa.


Rasethaba is a lobbyist of note, an energising business facilitator, boasts a track record of being an insolvency practitioner and management consultant with experience and knowledge to help develop and carry out winning strategies.  He has been in the employ of Coopers and Lybrand Management Advisory Services and Ernst & Young Ernst & Young Management Consulting Services.


He received a BA (Accounting and German) from the University of Northern Iowa in the United States of America and a Masters of Philosophy (Accounting) from the University of Hull in the United Kingdom in the formulation, development, and implementation of information technology strategies.

He is currently the Chairman of Xpanse involved in the maritime infrastructure and logistics industry through various investments. He is Chairman of the Lobbying Corporation of South Africa and Vice President for State Owned Enterprises and Government in the African Entrepreneurs Council (AEC).  In September 2016, he was elected as Chairman of  the Black Business Council (BBC).  His is an Executive committee member of the National Economic Development and Labour Council (NEDLAC) as well as on its Public Finance and Monetary Policy Chamber and its Audit and Risk Committee including the Finance Committee.  He sits on the Financial Services Working Group of the BRICS (Brazil, Russia, India, China and South Africa) Business Council.

He is a member of the Special Economic Zones (SEZ) Advisory Board and chairs its Policy and Governance Subcommittee.

Rasethaba has served as former director of Lexmark International South Africa. He was the inaugural chairman of the board of directors of the government’s IT procurement arm, State Information Technology Agency (SITA) from 1999 to May 2002. He was chairman of Saatchi & Saatchi South Africa from 2002 until 2011. He chaired Transnet Tender Board for three years. He has been a board member of various entities including Northwest Transport, Gauteng Gambling Board, and the National Horseracing Authority.

He retired as the Executive Director of Mediterranean Shipping Company’s (MSC) logistics and depots companies in 2016.


Mr Alex Potgieter – Vice President of Large Businesses & Corporations

Alex PotgieterMr Alex Potgieter – Vice President (Large Businesses & Corporations)


Academic Record: SANDF / SAA (South African National Defense Force / South African Air Force)  Airframe and Mechanical Technical Aircraft Specialist 1989 – 1995. SANDF/ SAAF Marketing Communications / Business Strategy (1992 – 1996).


Alexander Potgieter is the current Chairman of the Sandton Chamber of the long established, Johannesburg Chamber of Commerce and Industry.


Alex is an Advanced Communications Specialist, a celebrated Business Development Strategist and renowned Deal Originator that has taken on an Advocacy / Ambassador role in many corporate and NGO organisations globally.

Professional Experience: 

KEB Engineers (CEO)


Bakgotsi Multi Security Solutions (CEO)


CIT Africa (American based company)


The Midrand Conference Centre and


The South African Business Development Institute (CEO)


Quatro- C Diamonds (CEO)


Beechcraft Equity Trust (Consulting-Business Development) (Chairman)


The Mergent Business Trust (Consulting-Property and Business Development)


JCCI (Chamber of Commerce and Industry, Johannesburg – South Africa – Sandton Chambers) (Chairman)

Dr Danisa Baloyi – Vice President of International Relations

Dr Danisa BaloyiDr Danisa Baloyi – Vice President of International Relations


Overview: Danisa Eileen Baloyi is the Executive Chairman of Glow Africa Investments, a company that operates mainly in the Energy, Oil and Gas, Construction, Media and Mining Sectors. She is a Management Consultant by training and sits on The Council and Executive Committee of The Black Business Council of South Africa, an Apex business body that sits on the Presidential Working Group on Business and she also Champions the course of Women in Businesses in South Africa.


An established leader: As a young human rights activist living in exile in the USA, while a student at Columbia University in 1984, and she went on hunger strike for 3 weeks, during a blockade by Columbia University students in a move to force Columbia University to Divest from Companies doing business in South Africa. She was a founder member of The Columbia University Free South Africa Movement as an executive. Her move forced Columbia to divest from companies doing business with South Africa, and this sparked a divestment movement throughout universities across America. This culminated in forcing the Reagan Administration to sign a Sanctions Bill implementing sanctions against the then Apartheid South Africa. She returned to South Africa in 1993 after the date of the 1994 elections was announced and worked at the African National Congress (ANC) Headquarters at Shell House as General Manager at Movement Marketing.


Presently she co-chairs the UK/South Africa Business Council and the Iran/South Africa Business Council. She has been integral in the changes in the business arena particularly in Procurement Reform and the Black Economic Empowerment Act where she served as a Task Team Member and a Commissioner for Black Economic Empowerment, a Commission that changed how business is done in South Africa. South African Tourism and Tourism Council (Founder Chairman). Founding governor of South African Business Council on HIV/AIDS (SABCOHA). She is a founding member of the Nepad Business Council and was a member of The Corporate Governance Sub-Committee on The King Report.


She is a business development specialist and strategist and serves as a Coach and Mentor to many Young South Africans. She has served on many boards, including ABSA Bank, The Industrial Development Corporation, The Road Accident Fund, The Gauteng Tender Board, The National Skills Authority, The Don Hotels, Set Point Technologies, Enterprise Risk Management and African Merchant Bank (AMB), The Don Hotels, Metrofile, Denel Aviation, Denel and many Denel Subsidiaries, South African Football Association (SAFA) Investments Committee. International Council for Small Business (ICSB) on Board on its global board representing Africa, many of which she served as Chairman, many of which were listed on The Johannesburg Stock Exchange. She also served as a member of the US/South Africa Bi-National Business Development Council, Deputy Chairperson of Denel and Deputy Chairman of The Southern Africa Enterprise Development Fund, a US Fund and Deputy Chairman of Institute of Directors (IOD) South Africa.


Awards & Accolades:

  1. Top Business Woman of the Year 2004 by The Top 300 Companies.
  2. USA Congressional Award as a Young Student Activist Columbia University in 1984.
  3. BMF National Business Leadership Award in 2006.
  4. MBF, Limpopo Business Leadership Award in 2006.
  5. Woman of Substance, Standard Bank.
  6. Best Performer as Chairman, Gauteng Tender Board.
  7. SADC Business Leadership Award in 2007.
  8. IWFSA Leadership Award, Africa Rising Conference in 2014.


A savvy entrepreneur, she has established many successful enterprises, which include DB Consulting International and Afri-Grow. She is in the process of establishing a Venture Capital Fund. She continues to work on building new companies in the fields of energy, bio-fuels, property and construction, finance, renewable energy technology, media and broadcasting, aviation, agriculture, and agri-processing. She has from inception used her companies as a training ground for young people, particularly women and black South Africans, who find it difficult to break into the private sector due to lack of experience. She believes in the development of skills and mentoring of young people. Baloyi lived in the US for many years, where she was educated and worked as an adjunct professor and strategic management consultant. She believes in promoting inter-business relations among nations, especially on the African continent.

Mr Itumeleng Moraba - Vice President of Small Businesses

Itumeleng MorabaMr Itumeleng Moraba – Vice President of Small Businesses


Academic Record: Itumeleng Moraba graduated from Technikon Northern Transvaal (now Tshwane University of Technology) with a Diploma in Public Management as well as attended Sales and Business Leadership training from the IBM Business School of London. He also has a Finance Certificate from Wits Business School.


Mr Itumeleng Moraba (Itu) started his dynamic professional career at Siemens in 1995 as a coordinator of a telecom project. Itu coordinated the successful installation of 1 million lines for Siemens in South Africa and established him as a future leader in his field. He went on the spend 3 years at Siemens before moving to IBM, another international telecommunications giant, as a Sales Executive in 1998. Itu also spent 3 years at IBM and moved on to establish Cornastone Technology Holdings in 2001 – a leading empowered information and security application development company. Through his professional career, Itu has held numerous positions which include:


Professional Experience:

Executive Committee Member – Black Management Forum in Tshwane ( 1993 – 1995)


Chairperson – Tshwane Youth Chamber (1993 – 1995)


Deputy Chairperson – Kgwerano Financial Services (1999 – 2006)


Managing Director – Cornastone Software Solutions (2001 – 2009)


CEO – Ross Asset Management (2007 – current)


Managing Director – Mlilo Industries (2012 – current)


Deputy Chairperson – Green Cross Medical Science Holdings (2012 – current)

Mr Lyndon Barends - Secretary General

Lyndon Barends - Saec Secretary GeneralMr Lyndon Barends – Secretary General


Academic Record: Diploma in Human Resource Management Human Resources – Executive Education College 1983. Bachelor of Arts (Hons), University of the Western Cape 1995. Master of Business Administration, Richmond Business School 1997. Bachelor of Arts, University of the Western Cape 1992.


Lyndon is an inspirational change agent with balanced operational and strategic experience gained in various industries. He believes in strong leadership backed by teamwork – teamwork makes the dreamwork! As a turnaround specialist he cut his teeth in the Standard Bank Transformation Department, the Olympic Committee of South Africa, and then moved into the IT industry where he made various inroads into the sector by forming a formidable BEE competitor. Later on, he built a marketing business and sold it to the Primedia Group where he played various roles until 2014.


Professional Experience:

2013 – Matchworld a division of Megapro Holdings (Pty) Ltd (former Primedia Sport) as Executive Chairman – charged with reviving the fortunes of the business focusing on Major Events (like Football Invitational in support of Mandela Day, Mandela 95th Birthday Global Celebrations, Mandela Opus).


2011 – 2012 Primedia Group – Sports Division as Group CEO Primedia Sport – 5 Companies : Megapro, Megaview, Matchworld, Warwick Hospitality & Signet.


2007–10 Matchworld (Pty) Director & Shareholder – sold to Primedia; Spearheaded the Company’s efforts with regards to Major Events (like 2010) and its large corporate accounts. Sponsorship Marketing, Strategy, Activation & Leveraging.


2004 – 2007 Group CEO of Lithalelanga Connections Holdings (Pty) Ltd (IT Services) – Responsible for Lithalelanga Connections Holdings (Pty) Ltd becoming one of the top IT Groups in South Africa. Turnover increased from R165m to R350m and pipeline of R900m.


2001 – 2004 CEO of the National Olympic Committee of SA (NOCSA)/SASCOC


Stanbic Group Tenure: 1997 – 2001 Director: Group Marketing & Comms (London/Joburg) : 1998-9 Portfolio Head for Transformation : Jan 1997–1998 Senior Manager of Corporate & Community Affairs Board


Appointments: President of DADFund/DreamGirls – Educational Charity started in 2002 | Chairman of Variety Club South Africa (Children’s Charity) (2003 – 2006) | Chairman of Massive Effort Campaign Africa (Global Fund/WHO Project) (2003 – 2008 ) | Trustee on Soweto Heritage Trust (1998 – 2003).

Ms Rita Chen - Treasurer General

Rita ChenMs Rita Chen – Treasurer General


Academic Record: Rita Chen, holds dual degrees in the area of Commerce and Law and is completing her LLM in Oil and Gas offered jointly by the Universities of Aberdeen, Copenhagen, Groningen and Oslo.


Achievements and Highlights: Rita is one of the few Chinese admitted attorneys in South Africa who is fluent in both Mandarin and English and has extensive knowledge with engagement in the Chinese-African economic and trade exchanges. She previously worked at two of the leading commercial law firms in South Africa and has acquired knowledge of African, Chinese, European and North American business cultures and as a result, she is able to adopt a bespoke approach in commercial negotiations. The deeper appreciation of cultural variations has led her to accurately understand the client requirements from different business segments. During her time as a commercial lawyer, Rita has successfully advised clients in deals worth over $2 billion in total.


Rita specialises in commercial law with a particular emphasis on contractual, statutory and regulatory matters in the mining, renewable energy and oil and gas sectors. Rita was selected as the youngest female upcoming attorney by the IFLR1000/Petroleum Economist 2014 Energy and Infrastructure Guide.


Rita’s success is built on a solid foundation of trust, insightful and innovative deal structuring and the ability to understand business and economic imperatives which is essential for the successful implementation of a deal.

Mr Letepe Maisela – Chief Of Policy

Letepe Maisela - Saec Chief Of Policy

Mr Letepe Maisela – Chief Of Policy


Village Management Consulting consults in Change and Diversity Management, Stakeholder Relations, Tourism Consulting, Transport, Research, Strategic input and Reputation Management.Kgorong Investments Holdings is a BEE investment holding company with a vast array of past and current investments which includes Total SA, Reunert defence, Alstom and PrimeServe Limited.


Public Mass Transportation interest spans many years. To highlight just some milestones:


In the late 1980’s Mr Maisela did work for SABTA (South African Black Taxi Association) then a subsidiary of FABCOS.


During the late 1990’s during the late Minister Dullar Omar’s tenure as Minister of Transport, his company Village Management Consulting was part of a Consortium project-managed by Ernst and Young appointed to implement the Taxi Co-operatives concept.

Early in the new millennium (2002) his company was once more commissioned by the Greater Tshwane Metropolitan Council to engage in the training for the Taxi Industry. Our schedule involved Business and Basic Financial Skills for Taxi Owners and Drivers.


In 2002, Mr Maisela’s BEE Company Kgorong Investment Holdings which he founded became a shareholder in Alstom South Africa, a French-origin Energy and Public Transportation company.


During the years 2006 – 2009 he was director of the Johannesburg Road Agency(JRA), where we were involved in the initial planning of the Bus Rapid Transportation (BRT) Project.



Current Board Appointments: Past CHAIRMAN Harvard Business School Club of South Africa, FOUNDER MEMBER Black Management Forum (BMF), EXCO MEMBER Black Business Executive Circle(BBEC), ASSOCIATE MEMBER Institute of Marketing Management(IMM), Past MEMBER Institute of Directors(IOD), DIRECTOR and CHAIRMAN Kgorong Investments Holdings, DIRECTOR PrimeServe Limited, DIRECTOR Reutech Technologies, DIRECTOR National Arts Festival, Grahamstown, DIRECTOR AND CHAIRMAN Underline Communications, DIRECTOR AND CHAIRMAN Inter-Africa Group(Pty) Ltd, PAST DIRECTOR Johannesburg Road Agency (JRA) (2006-2009).